Analysis of target audience research

Analysis of target audience research

For my target audience research, I created a questionnaire for people to fill out, asking questions based on jazz music. This is useful to me because it allows me to edit my music magazine to fit my target audience to ensure people would buy my magazine. The people I asked my questionnaire to, were picked at random, meaning that they may not have all been fans of jazz music. However this is still useful because it is interesting to find out what techniques I could use and features I could include in my magazine to entice non-jazz fans to purchase my magazine. What I found out from my questionnaire is that the majority of people believe that darker colours should be used on a jazz magazine, for instance black, purple and gold were reoccurring colours that people recommended to use. Another element my target audience would like to see in my jazz magazine is the opportunity to get free gifts such as CD’s.