Further target audience research Transcript for focus group: E- how do you distinguish the differences between different genres of magazines? K- well firstly I would look at the main image because that gives away what style of music the company would like to show to their audience and I feel like by the colours, if it was a pop magazine it would have bright colours such as pink and blue. Whereas if it was a jazz magazine, it would have more darker colours like a smoky colour effect. Overall, I feel like the main image would give the genre away to the audience. H- you are able to like choose and decide what genre it fits, so the techniques that are used, so like if it’s intense by the person looking directly out to there, the reader would look straight t them, then it just seems more intense so like a rock or hard core genre. H- what features would you expect to see on the front of a magazine? E- um I feel like you would expect a masthead for sure because that’s like one o...